• The perfect maternity LBD is here

The perfect maternity LBD is here

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Not your Mother's Maternity Wear

Sonday the Label is redefining maternity wear for modern motherhood.
We design chic, functional, stylish pieces so you can you dress & feel like yourself during pregnancy and beyond.


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shop 1st to 4th trimester

everyday maternity essentials

Maternity clothing & nursing-friendly
staples you'll wear on repeat

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Shop our New Arrivals

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Nursing bras for day & night

shop nursing bras

Maternity sleepwear that transitions
into nursing-friendly nightgowns

maternity pyjamas
Customer love

“I'm so glad to have found these perfect
essentials to carry me through my pregnancy journey.
I won't wear anything else!”

— Jaycie, R.

GET YOUR STYLE ON

Get 10% off your first purchase, access to new product drops & more!

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