• The perfect maternity LBD is here

The perfect maternity LBD is here


Not your Mother's Maternity Wear

Sonday the Label is redefining maternity wear for modern motherhood.
We design chic, functional, stylish pieces so you can you dress & feel like yourself during pregnancy and beyond.

View the collection

shop 1st to 4th trimester

everyday maternity essentials

Maternity clothing & nursing-friendly
staples you'll wear on repeat

Shop Bestsellers

Shop our New Arrivals

Shop NOW

Nursing bras for day & night

shop nursing bras

Maternity sleepwear that transitions
into nursing-friendly nightgowns

maternity pyjamas
Customer love

“I'm so glad to have found these perfect
essentials to carry me through my pregnancy journey.
I won't wear anything else!”

— Jaycie, R.


Get 10% off your first purchase, access to new product drops & more!